What is Wellen Beauty?
Wellen Beauty is a Finnish family business whose products are designed for everyday life.
Our founder began to hear the same question more and more often from those close to her:
“What have you done to your hair?”
Her hair was longer, thicker and shinier than ever before, even though she regularly gets color treatments. When she stopped to think about it, the answer was surprisingly clear. Nothing else had changed, except for three everyday choices: a silky pillowcase, a scrunchie and a shower filter. An unprecedented new shower filter model will be on sale in Finland in March-April 2026.
This is where the idea came from:
hat if this wasn’t just a coincidence, but something that belonged to everyone?
Thus began the Wellen online store, which focuses on carefully selected, tested and high-quality products that support the well-being of hair and skin. We believe that beauty is not born from complicated routines or expensive cosmetics, but from smart choices that work unnoticed in everyday life.
Designed in Finland
Taking into account the needs of Nordic hair and skin
Made with care
We believe in creating better products
Good experience
deserves to be shared
Benefits of silk products
Silk is a natural protein fiber that makes it exceptionally gentle on skin and hair. The amino acids it contains, such as sericin, help skin and hair retain moisture and support their natural well-being. The end result is softer skin and smoother, more vibrant hair.
Silk is also a naturally thermoregulating material: it feels pleasantly cool in summer and suitably warm in winter. This makes a silk pillowcase an excellent choice for those suffering from menopausal symptoms or those who sweat a lot. It also brings a touch of luxurious hotel atmosphere to everyday life. It is therefore no wonder that silk is considered one of the best materials for pillowcases.
Wellen's silk products have the OEKO-TEX® STANDARD 100 certificate, which guarantees that the products have been tested and found safe. The certificate is internationally respected and one of the world's most well-known health labels for textiles. The OEKO-TEX® label means that the products do not contain chemicals or dyes that are harmful to health or are suspected of being harmful.
